Hobi The new brand Ambassador for Louis Vuitton

 On February 24, Luxury Fashion announced on social media that one of the founding members of BTS, Jung Hoseok, better known by his stage name as J-hope, had been chosen as the new brand ambassador. He is adored by armies from all over the world for his positive outlook, great choreography, and inventive musical production. In a statement to announce the news, the opulent House noted that J-Hope "continues to push artistic limits and excite international audiences with a positive on-and-off-stage persona."

Along with the rest of the members, the authentic rapper, singer, songwriter and dancer had previously served as an ambassador for Louis Vuitton back in 2021. BTS had even worn custom suits for the grammy awards in 2022. 

Just lately, J-hope was sitting in the front row next to Nicolas Ghesquière, director of the Louis Vuitton women's creative luxury fashion brand, for the menswear presentation at Paris Fashion Week last month.

In honour of the collaboration, Louis Vuitton released editorial images on their social media platforms featuring the "Chicken Noodle Soup" star wearing pieces from their Fall/Winter 2023 collection. These pieces included a jacket with the brand's signature, a stylish clod grey varsity jacket with "Vuitton" in maroon lettering across the chest, and a denim hoodie with radioactive yellow stitching.